Privacy Policy

Last updated: August 2026

Who We Are

Puplets ("we", "us", "our") operates puplets.co.uk. This privacy policy explains our data collection practices and how we collect, use, and protect your personal information when you use our website and purchase our products.

Contact: [Your business email]
Address: [Your business address]

What Information We Collect

Information You Provide

• Contact details: Name, email address, phone number
• Delivery information: Shipping address
• Payment information: Processed securely by Stripe (we never see or store your full card details)
• Order details: Products purchased, customization choices (collar size, color, charms)

Information We Collect Automatically

• Technical data: IP address, browser type, device information
• Usage data: Pages visited, time spent on site, referring website
• Cookies: See our Cookie Policy for details

How We Use Your Information

We use your personal data to:

1. Process orders: Fulfill purchases, send confirmation emails, arrange delivery
2. Customer service: Respond to inquiries, handle returns/refunds
3. Legal obligations: Maintain records for tax and accounting purposes
4. Improve our service: Understand how customers use our site
5. Marketing: Send promotional emails (only with your consent - you can opt out anytime)

Legal Basis for Processing (GDPR)

We process your data under:

• Contract performance: To fulfill your order
• Legal obligation: Tax records, consumer rights compliance
• Legitimate interest: Fraud prevention, business analytics
• Consent: Marketing emails (opt-in only)

Who We Share Your Data With

We share your information only when necessary:

• Stripe: Payment processing (see Stripe's Privacy Policy)
• Delivery partners: Shipping companies to deliver your order
• Legal requirement: If required by law, court order, or regulatory authority

We do NOT sell your personal data to third parties.

Data Retention

• Order records: Kept for 7 years (UK tax law requirement)
• Marketing consents: Until you unsubscribe or we close the business
• Technical logs: Deleted after 90 days

Your Rights (UK GDPR)

You have the right to:

1. Access: Request a copy of your personal data
2. Rectification: Correct inaccurate information
3. Erasure: Request deletion (subject to legal retention requirements)
4. Restriction: Limit how we process your data
5. Portability: Receive your data in a portable format
6. Object: Opt out of marketing or certain processing
7. Withdraw consent: Unsubscribe from marketing emails

To exercise these rights, contact us at [your email].

International Transfers

We currently ship to the UK only. Your data may be transferred outside the UK/EEA when processing payments through Stripe. Stripe is certified under appropriate data protection frameworks.

Data Security

We protect your data through:

• HTTPS encryption on our website
• Secure payment processing via Stripe (PCI-DSS compliant)
• Regular security reviews
• Access controls and password protection

However, no internet transmission is 100% secure. We cannot guarantee absolute security.

Children's Privacy

Our products are for dogs, but our website is not directed at children under 13. We do not knowingly collect data from children.

Cookies

Our website uses cookies to function properly and improve your experience. See our Cookie Policy for details.

Changes to This Policy

We may update this privacy policy to reflect legal changes or business practices. We'll post updates on this page with a new "Last updated" date.

Complaints

If you're unhappy with how we handle your data, you can complain to:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113

Contact Us

For privacy questions or to exercise your rights:

Email: [Your email]
Post: [Your business address]

We'll respond within 30 days.